Critique: You've Got 8 Seconds: Communication Secrets for a Distracted World is a guide to business presentations, public speaking, email, and other forms of communication in the postmodern era--when personal smartphones and other distractions ferociously compete with the speaker for the audience's full attention!
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Every day at work, people do three things: talk, listen, and pretend to listen. That's not surprising when you consider that the average attention span has dropped to 8 seconds. To break through, says high-stakes communications expert Paul Hellman, you need to focus on your audience, be slightly different, and deliver with finesse. Through fast, fun, actionable tips, You've Got 8 Seconds explains what works and what doesn't, what's forgettable and what sticks. With stories, scripts, and examples of good and bad messages, the book reveals three main strategies: Focus: Design a strong message--then say it in secondsVariety: Make routine information come alivePresence: Convey confidence and command attentionYou'll discover practical techniques, including the fast-focus method(TM) that the author uses with leadership teams; how to stand out in the first seconds of a presentation; and 10 actions that spell executive presence. Whether pitching a project, giving a speech, selling a product, or just writing an email, with You've Got 8 Seconds you'll get heard, get remembered, and get results.
Get this from a library! You've got 8 seconds : communication secrets for a distracted world. [Paul Hellman] -- Provides guidance on how to effectively and efficiently communciate, describing how to capture and retain an audience's attention to ensure that information is being received.